Halrloprillalar (prillalar) wrote,
Halrloprillalar
prillalar

The brand called Hal.

(This is more than usually self-absorbed. I'm sorry.)

Since I began working with marketers, I've come to find branding very interesting. Here in fandom, we writers and vidders and artists each have our own brand. We don't usually have a logo, but we have our pennames. When people read that name, they react to it. Seeing that name attached to a creative work will cause people to make assumptions about that work. And reactions to that work will become part of the overall brand.

As well, many other factors will influence your brand -- your friends, your fans, what kind of work you admire, among other things. Your own fannish activities have an impact as well.

I've been thinking about redesigning my site and LJ and I thought I'd like to have a wordmark for myself. And a tagline. Which made me wonder about my own brand.

So, I'd like to do a little market research here. I'm curious. What kind of work is my name -- Halrloprillalar or Hal or prillalar -- associated with? What kind of assumptions do you make about a piece of writing, fiction or non, if you see my name on it?

Nota bene: This is emphatically NOT an attempt to fish for compliments. I'm not trying to get judgements on the quality of my work, but rather about its other characteristics.

For example, if you were given the name of an actor, that might make you think of a certain genre of film he or she is often in or a type of character.

What is Halrloprillalar-brand writing?

(I know you're supposed to have sandwiches at focus groups, but I ran out of tuna. Have some of the candy I swiped from kormantic instead.)

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